1、UAE 50 2025 The annual report on the most valuable and strongest UAE brands Brand Finance UAE 50 3 2025 All rights reserved.Brand Finance Plc.ContentsForeword 8David Haigh,Chairman&CEO,Brand Finance Country Overview 11Valuation Analysis 15Most Valuable UAE Brands 2025 16Most Valuable Brand:ADNOC 18F

2、astest Growing Brand Value:e&20Brand to Watch:PureHealth 21Brand Strength Analysis 23Sustainability Analysis 26Brand Spotlights 30ADNOC32Alex Burnett,Chief Communications Officer,ADNOCdu36Fahad Al Hassawi,CEO,due&40Hatem Dowidar,GCEO,e&Mashreq 46Ahmed Abdelaal,Group Chief Executive Officer,MashreqBr

3、and Value Ranking(USDm)50Methodology 52Our Services 60The worlds leading brand valuation consultancyFor business enquiries,please contact:For media enquiries,please contact:+44 207 389 Our teams have experience across a wide range of disciplines from marketing and market research,to brand strategy a

4、nd visual identity,to tax and accounting.Unique combination of expertiseBrand Finance,a chartered accountancy firmregulatedbytheInstituteofCharteredAccountants in England and Wales,is the firstbrandvaluationconsultancytojointheInternationalValuationStandardsCouncil.Ourexpertscraftedstandards(ISO1066

5、8andISO20671)andourmethodology,certifiedbyAustrianStandards,isofficiallyapproved by the Marketing Accountability StandardsBoard.Priding ourselves on technical credibilityWe put thousands of the worlds biggest brands to the test every year.Ranking brands across all sectors and countries,we publish ov

6、er 100 reports annually.Quantifying the financial value of brandsBrand Finance was set up in 1996 with the aim of bridging the gap between marketing andfinance.Formorethan25years,wehave helped companies and organisations of all types to connect their brands to the bottom line.Bridging the gap betwee