1、November 20242024 Italian Esports Report:Market&Streaming TrendsDeloitte 20242IIDEA The Italian Esports MarketContents01Creating Value in Italian Esports 07Esports Ecosystem&IIDEA Stakeholders 08Revenues and Expenses 09Business Activities 12Cross-over Products 14International Markets1502Esports Cons

2、umption in Italy 16Consumer Engagement Maturity 17Target Group18Characteristics of Italian Esports Viewers20Viewer Types21Commercial Conversion 22Regular Engagement and Interaction 24Demographic Distribution of Different Sports Audiences2503Enabling Value Delivery in Italian Esports 26Broadcasting C

3、hannels 27Strategic Partners 2804Methodology 05Appendices 29Glossary 30Basis of Preparation3205Deloitte 20243IIDEA The Italian Esports MarketPrefaceDuring the COVID-19 pandemic,esports increased its visibility among the public and experienced a surge in audience numbers.Over the past four years,espo

4、rts term awareness has remained high,while regular esports engagement has remained relatively constant after a high in 2020,and definition awareness has steadily increased.Although overall esports reach peaked in 2022,it has returned to its 2020 level in 2024,highlighting both growth and volatility

5、of audience engagement.Esports viewers are different from fans of other sports or entertainment areas.They are significantly younger,more urban and have a higher percentage of male viewers.In addition,they are characterized by the fact that they frequently go shopping,have a positive attitude toward

6、 advertising and often pay for subscriptions.Dear Readers,We are pleased to present the Deloitte study The Italian Esports Market in collaboration with IIDEA,which describes the status quo of esports in Italy in terms of consumption and value creationThe opportunity for relationship-building with su