1、MARC InsightsFMCG IndustryMarch 2FMCG Industry OverviewPage no.31Segment-wise FMCG AnalysisPage no.7 2Impact Of Covid 19 On FMCG IndustryPage no.113Mergers&Acquisitions Activities In FMCG IndustryPage no.134Recent Trends In FMCG IndustryPage no 156Competitor AnalysisPage no.187Financial Statements A

2、nalysis Of ITC LtdPage no.208Table of contentsFMCG Industry O4The FMCG Industry In IndiaHousehold&Personal CareFMCG Industry In India Mainly Consists Of:HealthcareFood&BeveragesThe FMCG sector in India is one of the countrys largest and fastest-growingsectors that spans a wide range of products incl

3、uding packaged food,beverages,personal care products,and household goods.Rise Of FMCG IndustryRising Disposable IncomeRising Brand AwarenessBeing Indias 4thlargest sector in 2023,rising disposable income,a risingyouth population,and rising brand awareness among consumers has ledto its immense growth

4、 and prominence over the years.Highcompetition,ever-shiftingconsumerpreferences,andamixofinternational and domestic players make it a dynamic and fast-growing industrywith boundless potential for growth and innovation.Rising youth PopulationSource:FMCG Market,FMCG industry in India-IBEF5Source:India

5、n FMCG Market: awareness regarding well-being has led to people becoming more watchful of what they buy.Organic,superfood-based,nutritious,natural products are in high demand due to this.Growth DriversGrowth of the Health and Wellness segmentDisposable income in rural India has increased because of

6、the direct cash transfer scheme.Rural India accounts for more than 40%of consumption in major FMCG categories.Rural GrowthDuring and post the pandemic,the personal care segment saw an uptick in sales.Google searches for face masks and hand wash swelled up during the outbreak but the increased demand