1、2025 travel industry outlook2025 travel industry outlook2Introduction 3General demand outlook 4Artificial intelligence(AI)ambition and anxiety amid acceleration 6Mega micro merchandising 8Inbound,outbound out of balance 11Policy watch:Potential impacts of a new administration 13ContentsIntroductionE

2、nthusiasm for experiences post-pandemic has fueled three years of growth across much of the travel industry.Metrics like air passenger volumes and hotel revenue per available room have largely reached or surpassed 2019 levels.Travel suppliers,online platforms,and destinations continue to invest in a

3、ttracting guests and users.But the industry is also able to turn more attention to challenges and opportunities in innovation.Two years of experimentation with generative artificial intelligence(Generative AI),both by providers and travelers,has begun to reveal the most promising near-term opportuni

4、ties for the technology.Years-long efforts among airlines and hotels to sell more than seats and rooms appear to be accelerating.Strong demand for travel is piquing the interest of partners from other consumer industries.Still,all the cutting-edge tech and operational excellence in the world cannot

5、replace understanding the ultimate decision-maker:The traveler.In the coming year,travelers will have the final say on which destinations boom,which new products succeed,and which tech platforms influence where they go and what they do.2025 travel industry outlook32025 travel industry outlookGeneral

6、 demand outlookTravel demand,which began to climb as soon as most pandemic restrictions were lifted a few years ago,appears poised to continue its strong run.Over the recent winter holiday season,US travelers planned more and longer trips,and planned to increase their average spend compared to 2023(