1、The American Hotel&Lodging Association 2025 STATE OF THE INDUSTRY REPORTIn collaboration withTHE AMERICAN HOTEL&LODGING ASSOCIATION 2025 STATE OF THE INDUSTRY REPORT|2TABLE OF CONTENTS3 FOREWORD 4 THE STATE OF THE INDUSTRY AND OUTLOOK FOR 2025 15 KEY TRENDS SIGNAL EMERGING GROWTH OPPORTUNITIES15 New

2、 Traveler Archetypes Expand the Target Market as Demographics Shift19 Beyond the Stay:Changing Consumer Desires Open Opportunities to Diversify Revenues21 The Draw of Events:Sports and Entertainment Reveal New Ways to Leverage Consumer Enthusiasm24 GenerativeArtificialIntelligenceEnablesCompaniesto

3、Break Through Noise,Rebuild Trust26 A NEW GROWTH TRAJECTORY IS TAKING SHAPE27 EPILOGUE:A LOOK AHEAD28 REFERENCESTHE AMERICAN HOTEL&LODGING ASSOCIATION 2025 STATE OF THE INDUSTRY REPORT|3FOREWORD The United States hospitality industry continues to evolve,propelled by accelerating shifts in traveler b

4、ehaviors,this while travel rates normalize;economic pressures and rising operating costs continue;and rapid advances in technology develop.With these dynamics in mind,this“2025 State of the Industry”first captures a moment-in-time look at the industry,then outlines novel emerging growth opportunitie

5、s.Our goal:equipping industry leaders with the insights they need to navigate this dynamic market successfully,as the cost of doing business for hoteliers continues to rise and hotels are affected with costly wage and operational mandates from local governments.With U.S.travelers increasingly favori

6、ng unique,experience-driven journeys over traditional destinations,the industry is witnessing a surge in demand for immersive and sustainable experiences.This shift reflects broader cultural changes where travel is becoming an expression of personal identity and values.Coupled with an influx of spor