City Chic Collective (CCX) 2024年年度报告「ASX」.pdf

1、2024 ANNUAL REPORTContentsOverview04Our People20Message from our Chairman and CEO08Environmental,Social and Corporate GovernanceBoard of Directors10Annual Financial Report 20241214FY24 CITY CHIC COLLECTIVE ANNUAL REPORT 3Annual Report 2024|City Chic Collective OverviewCUT FOR CURVES.ALWAYS.For over

2、two decades,City Chic has been the global destination for curve fashion,specialising in plus-size apparel,occasionwear,lingerie and footwear.We operate in 76 stores across Australia and New Zealand.CIty Chic has a strong presence online in Australia,New Zealand,the United States and across partner c

3、hannels,globally.City Chic is the fashion destination,specialising in fit,with a purpose to.empower all curvywomen to exploretheir personal style.FY24 CITY CHIC COLLECTIVE ANNUAL REPORT 5Annual Report 2024|2024 Snapshot2024 Snapshot$131.6mSALES22.9m481k76ANNUAL ONLINE TRAFFIC2 ACTIVE CUSTOMERS1NUMBE

4、R OF STORES56%546ONLINE PENETRATION3EMPLOYEES1Active customers include customers who have shopped online,in stores and omni-channel in the last 12 months;excludes wholesale and marketplace customers.2Online represents websites and online marketplace sales;based on last 12 months revenue to remove se

5、asonality impacts.3Traffic to Online excludes traffic to Online Marketplaces.FY24 CITY CHIC COLLECTIVE ANNUAL REPORT 7abates and the economy recovers.It was pleasing to see the business perform better in the last quarter of FY24 and in the first two months of FY25 with GM$up 28%on the pcp driven by

6、an increase in average selling price of 58%.We look forward to providing a further trading update at the AGM.STRATEGIC UPDATESet out below are the key strategic pillars that we believe will underpin our success:1.Amplifying our focus on HER our valued customers.Were focused on the high value custome