1、The CTV advertisinginsights report 2025insights|The CTV advertising insights report 20252Table of contentsKey findingsStreaming offers expanded reachControl over frequency is possibleOutcome metrics matterInteractive ads drive engagementCTV is shoppableDCO drives relevancy at scaleKey takeawaysAbout

2、 us252421-2319-2015-1812-149-1185-7The CTV advertising tipping point3-4|The CTV advertising insights report 2025The CTV advertising tipping pointhas arrivedWhen the history of CTV advertisings early years is written,Netflixs streaming of the Mike Tyson-Jake Paul fight in November 2024 may be viewed

3、as a tipping point.The event drew 108 million viewers.Those numbers are akin to Super Bowl broadcasts and undeniable proof that viewers have embraced watching live sports on streaming.Live events are the last stronghold of linear TV,and that wall is crumbling.Viewers by the hundreds of millions have

4、 shifted to streaming.And advertising opportunities are growing on CTV.As subscription video-on-demand(SVOD)streamers like Disney+and Netflix introduce advertising-based video-on-demand(AVOD)tiers,brands have more CTV outlets than ever to reach unique and growing audiences.And these audiences are de

5、finitely growing:In 2024 Disney reported that its ad-tier subscribers totaled 157 million,while Netflixs had reached 70 million.But there is a viewership vs.spending gap.Eyeballs are moving to CTV,and time spent is increasing but advertiser spending is not trending at the same pace.Last year,U.S.adu

6、lts spent 17.9%of their time spent with media watching CTV,but brands invested only 7.4%of total media spend on CTV advertising,according to eMarketer.|The CTV Advertising Insights Report 20253|The CTV advertising insights report 2025Advertisers should take note of the unique advantages CTV offers t