1、Vertical pitchFinancial services vertical pitchFinancialServicesWhatsApp for Business Right now,in financeInnovating with business messagingBuild your business messaging strategyLets go!Financial services use case libraryAppendix I:BackgroundAppendix II:Framing the conversationTable of contents2Fina

2、ncial services vertical pitchWhatsApp for BusinessRight now,in finance3Financial services vertical pitchWhatsApp for BusinessRight now,in finance4WhatsApp for BusinessIndustry trendsAI-driven chatbots and predictive analytics are boosting customer satisfaction through personalized,real-time messagin

3、g in financial services.2Banks are increasingly partnering with fintechs to improve customer experiences through innovative,integrated solutions,like real-time messaging platforms,helping them stay competitive.5The shift to customer-centric models is driving demand for personalized,real-time engagem

4、ent through messaging platforms like WhatsApp.3Consumer expectationsFinancial services are increasingly integrated into non-financial platforms(e.g.,e-commerce)for seamless customer experiences and enhanced engagement via real-time messaging.1Customers expect seamless experiences across channels,wit

5、h business messaging key to providing consistent communication across digital and in-person services.41.Source:McKinsey,The Future of Emb ed ded Finance2.Source:Salesforce,AI and the Future of Financial Services(Salesforce)3.Source:BCG,Digital Transformation in Financial Services(BCG Global)4.Source

6、:McKinsey:Embedded finance:How banks and customer platforms are converging5.Source:The choices and trade-offs for US banksFinancial services vertical pitchInnovating with Business Messaging5Financial services vertical pitchWhatsApp for BusinessWhat the consumer wants6WhatsApp for BusinessFinancial s