1、Flipp ConfidentialSpring Black Friday in USHome+Garden Shopping TrendsFebruary 2024Flipp ConfidentialFlipp ConfidentialFlipp ConfidentialMethodology2Survey conducted by Flipp.A total of 1000 surveys were conducted among a nationally representative sample of American adults ages 18+who are planning a

2、 home project this spring.The survey was conducted from 14 February 2024 using an online panel provided by Angus Reid Group.Flipp ConfidentialFlipp ConfidentialThe majority of shoppers will seek inspiration and will research products and pricesShoppers are Ready to Begin Planning and Shopping for th

3、eir Home ProjectsShoppers are already planning their Indoor and Outdoor Spring ProjectsAmerican Shoppers are ready to spend3Source:Flipp&Angus Reid Group Spring Black Friday Survey in Canada,Feb 2024 n=1000There is an opportunity for retailers to drive awareness of their sales message to shoppers ea

4、rlyRetailers need to reach shoppers during the planning stages to be a part of the shoppers consideration setWith majority of shoppers spending up to$500,retailers must remain top of mind in order to secure share of walletFlipp ConfidentialFlipp Confidential4Spring Black Friday ProjectsWhat projects

5、 are shoppers planning?010203Flipp ConfidentialFlipp ConfidentialFlipp ConfidentialShoppers are planning multiple indoor and outdoor projects with flexible budgets87%of Shoppers are planning a spring project3 in 4Shoppers are concerned about inflation and rising prices impacting their home improveme

6、nt plans5Flipp Confidential6 pts vs.2023Source:Flipp&Angus Reid Group Spring Black Friday Survey in US,Feb 2024 n=1000Flipp ConfidentialFlipp ConfidentialIndoor Projects are Focused on Cleaning,Organization and DecorFlipp Confidential6Decor&FurnitureOrganization&StorageCleaning SuppliesWallpaper&Pai