1、Flipp ConfidentialFlipp ConfidentialFlipp ConfidentialBack-to-School Shopping Insights 2024 CanadaFlipp ConfidentialFlipp Confidential2About this reportFlipps annual Back-to-School Shopping Insights 2024 report surveys shoppers in Canada to ask what they anticipate purchasing for the start of the sc

2、hool year,and what that shopping journey looks like.MethodologyThe survey polled 750 individuals who indicated that they plan to shop for back-to-school for at least one child attending grades K to 12 this fall(K-6:54%,78:21%,912:37%).The survey was conducted using an independent research panel to e

3、nsure a balanced sample.Data was collected from June 1116,2024.Stay up-to-date with shopper behaviour in CanadaFlipp tracks shopper behaviour through seasonal sales events throughout the year.New reports are available on our corporate website.Explore NowFlipp ConfidentialFlipp Confidential Flipp Con

4、fidentialMost back-to-school shopping will happen in the latter half of summer break:64%of shoppers do not anticipate beginning shopping until August,and will continue through to the start of the term in September.52%of shoppers believe that the best deals come later in the summer,right before schoo

5、l begins.Back-to-school budgets remain high after years of dealing with rising prices:38%anticipate having to spend more than last year.But ultimately,back-to-school shoppers are willing to spend what is needed to get everything their kids need.Nearly all shoppers surveyed(95%)said that they will be

6、 looking for savings on their back-to-school shopping list,primarily utilizing digital tools(retailers websites and digital flyers)to get the pricing and deals information they need.Key TakeawaysFlipp ConfidentialFlipp Confidential4Seeking Savings5Planned Purchases6Timelines7Anticipated Spend8Channe