1、Flipp ConfidentialFlipp ConfidentialSpring Black Friday in CanadaHome+Garden Shopping TrendsFebruary 2024Flipp ConfidentialFlipp ConfidentialFlipp ConfidentialFlipp ConfidentialMethodology2Survey conducted by Flipp.A total of 1000 surveys were conducted among a nationally representative sample of Ca

2、nadian adults ages 18+who are planning a home project this spring.The survey was conducted from 14 February 2024 using an online panel provided by Angus Reid Group.Flipp ConfidentialFlipp ConfidentialThe majority of shoppers will seek inspiration and will research products and pricesShoppers are Rea

3、dy to Begin Planning and Shopping for their Home ProjectsShoppers are already planning their Indoor and Outdoor Spring ProjectsCanadian Shoppers are ready to spend3Source:Flipp&Angus Reid Group Spring Black Friday Survey in Canada,Feb 2024 n=1000There is an opportunity for retailers to drive awarene

4、ss of their sales message to shoppers earlyRetailers need to reach shoppers during the planning stages to be a part of the shoppers consideration setWith double digit increase in the number of Canadian shoppers with a$500 budget,retailers must remain top of mind in order to secure share of walletFli

5、pp ConfidentialFlipp Confidential4Spring Black Friday ProjectsWhat projects are shoppers planning?010203Flipp ConfidentialFlipp ConfidentialFlipp ConfidentialShoppers are planning multiple indoor and outdoor projects with flexible budgets88%of Shoppers are planning a spring project4 in 5Shoppers are

6、 concerned about inflation and rising prices impacting their home improvement plans5Flipp Confidential6 pts vs.2023Source:Flipp&Angus Reid Group Spring Black Friday Survey in Canada,Feb 2024 n=1000Flipp ConfidentialFlipp ConfidentialIndoor Projects are Focused on Organization,Cleaning and DecorFlipp