1、Annual Research Report 2023-241Annual Research Report 2023-242TABLE OFCONTENTSForewordSynopsisResearchMethodologyIntroductionThe State of the Indian Influencer Marketing IndustryTrendscape:Trends in Modern Influencer MarketingThe Influence Equation:Understanding the Psychology of InfluenceIndian Cre

2、ator Ecosystem:A Breakdown of Categories and PlatformsCreatorscape:Content,Community,Connection010203040506070809Annual Research Report 2023-243Brandscape:Influence,Integration,ImpactThe Tech Renaissance in the Influencer SpaceThe Future of InfluenceIn the Think Tank:Expert Insights and Musings from

3、 Top Indian Brand MarketersChallenges and Risks in Influencer MarketingConclusionAppendixGlossary1011151617121314Annual Research Report 2023-244Annual Research Report 2023-245with its momentum further catalysed by the seismic impact of the pandemic on digital adoption.As per TRAI in 2023,India has a

4、 substantial user base of over 850 million internet subscribers.Additionally,recent studies reveal that Indians spend an average of 195 minutes on social media every day;and the projected surge in smartphone users is expected to reach 1 billion by 2026.Against this dynamic backdrop,the Indian landsc

5、ape presents a compelling stage for influencer engagement,where the confluence of heightened user interaction and transformative technology provides an optimal canvas for brands to convey their desired narratives.Needless to say,embracing the creator economys potential and adapting to emerging trend

6、s are pivotal for brand success.Within these pages,youll find insightful analyses,trend projections,and strategic considerations aimed at equipping industry professionals,be they brands or content creators,to navigate the intricate landscape of influencer marketing.Drawing from the perspectives of o