成功的英国酒店网站.pdf

1、UK HOTEL WEBSITESSUCCESS IN 2025&BEYONDMAY 2025UNCOVERING THE BENCHMARKS FOR SUCCESSFUL UK HOTEL WEBSITES80 DAYS|NHMC|2ALL OUR DATA COMES FROM Google Analytics data from 200 UK hotels Q1 data(2025 vs 2024)Sign up for FREE at 80 DAYS|NHMC|3ALL UK HOTELSAVERAGE MONTHLY TRAFFIC-Q1 202520.8k-16%VS.2024R

2、URAL16.9k+5%URBAN14.1k-28%4 STARRURAL35.1k-25%URBAN33.5k-24%5 STAR80 DAYS|NHMC|4WHY ALL THE RED?80 DAYS|NHMC|5Economic headwinds:Price conscious travelersFlat occupancy in Jan/Feb:-1%in London,+4%BirminghamSupply and demand:100k new rooms in active pipelineA late Easter:20th April 2025 vs.31st March

3、 2024US volatility:Weak dollar,US UK travel down 2%March 2025Opportunity markets:India,China,Canada,Germany,FranceALL UK HOTELSAVERAGE MONTHLY TRAFFIC-Q1 202520.8k-16%VS.2024RURAL16.9k+5%URBAN14.1k-28%4 STARRURAL35.1k-25%URBAN33.5k-24%5 STAR80 DAYS|NHMC|6ALL UK HOTELSAVERAGE MONTHLY TRAFFIC-Q1 20252

4、0.8k-16%VS.2024RURAL16.9k+5%URBAN14.1k-28%4 STARRURAL35.1k-25%URBAN33.5k-24%5 STAR80 DAYS|NHMC|7THE TOP PERFORMERS40-50K70-80KOrganic37.5%Direct21.5%Google Ads18.0%Social5.3%Email1.1%(AS A PERCENTAGE OF OVERALL TRAFFIC)-0.6%+1%+0.6%+0.9%-0.4%80 DAYS|NHMC|8TRAFFIC BY SOURCE(%)-Q1 2025OrganicDirectGoo

5、gle Ads18.0%SocialEmailSPEND1.9k+16%REVENUE16.4k+18%ROI8:1+4%80 DAYS|NHMC|9GOOGLE ADS PERFORMANCE-Q1 202529%FLAT VS 202480 DAYS|NHMC|10TRAFFIC TO BOOKING ENGINE-Q1 2025AVERAGE MONTHLY TRANSACTIONS-Q1 2025148-2%VS.2024RURAL139+10%URBAN122+14%4 STARALL UK HOTELSRURAL181-3%URBAN162-30%5 STAR80 DAYS|NHM

6、C|11AVERAGE MONTHLY TRANSACTIONS-Q1 2025148-2%VS.2024RURAL139+10%URBAN122+14%RURAL181-3%URBAN162-30%4 STARALL UK HOTELS5 STAR80 DAYS|NHMC|12THE TOP PERFORMERS220+310+AVERAGE MONTHLY CONVERSION RATE-Q1 20250.77%+25%VS.2024RURAL0.88%+26%URBAN0.94%+12%4 STARALL UK HOTELSRURAL0.50%+16%URBAN0.44%-20%5 ST