1、global brand intelligence since 1996Revealing the expanding value of the B2B ecosystemBRAND FINANCE RANKING:150 MOST VALUABLE B2B BRANDSapRil|2024April 2024|B2B Brand Finance Journal|3ContentsBrand Finance Journal 2024 B2B 150FOREWORD6by David Haigh,Editor-In-Chief,Chairman&CEO,Brand FinanceRANKING

2、ANALYSIS8 The 150 Most Valuable B2B brands:A quarter-trillion-dollar leap forwardTOP 150 B2B BRAND RANKING14WHAT A DIFFERENCE 50 BRANDS MAKES 18 by Jamie Hyman,Global Director of Communications,Brand FinanceFROM AI TO EVENTS:IT DECISION MAKERS&WHAT REALLY INFLUENCES THEIR CHOICES 20 by Lorenzo Coruz

3、zi,Associate Director,Italy,Brand FinanceB2B BRANDS RISING IN THE EAST 26 by Scott Chen,Managing Director,China,Brand FinanceFORGING AHEAD:NAVIGATING REPUTATION AND SUSTAINABILITY IN THE MINING INDUSTRY32 by Jonathan Ong,Manager,Brand FinanceB2B BRAND SPOTLIGHTSHSBC Bank 34Deloitte36Capgemini38ADNOC

4、40Aramco42Shell44BRAND BUILDING THROUGH SPONSORSHIP:CONSIDERATIONS FOR B2B BRANDS 46 by Hugo Hensley,Head of Sports Services,Brand Finance SUSTAINABILITYS ROLE IN B2B BRAND CONSIDERATION&BUSINESS RELATIONSHIPS 52 by Robert Haigh,Strategy and Sustainability Director,Brand Finance and Sofia Liszka,Str

5、ategy&Sustainability Consultant,Brand Finance TOP 150 B2B BRANDS FOR SUSTAINABILITY BRAND VALUE 54 METHODOLOGYB2B Brand Valuation17Brand Valuation58Brand Strength59Brand Finance Journal 2024 B2B 150|ContentsIN PARTNERSHIP WITHBrand Equity DataIndustry and regional comparisons of brand strength from

6、our annual global research study of over 6000 brands to inform strategic brand decisions ranking tables of the top 500 banking brands in the world by value from 2007 to 2024 Sector Value TablesOur report on the contribution that perceptions of sustainability make to the values of the worlds leading