Spate:2025年美容个护成分趋势报告:基于谷歌搜索和TikTok数据(英文版)(37页).pdf

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Spate:2025年美容个护成分趋势报告:基于谷歌搜索和TikTok数据(英文版)(37页).pdf

1、INGREDIENT TRENDS REPORTMAY 2025THE INGREDIENTS DEFINING BEAUTY IN 2025 TOP INGREDIENTS OF 2025Spates latest report highlights the top trending ingredients shaping skincare,body care,and hair care.From collagen-packed overnight masks to growth-focused hair oils,todays trending ingredients are reshap

2、ing routines and driving massive consumer interest.This report explores how viral products and functionally distinct formulations influence consumer behavior and create fresh opportunities for brands.Whether reframing collagen as an overnight ingredient,spotlighting hypochlorous acid in everyday for

3、mats,or tapping into the ritualistic appeal of heritage emollients like beef tallow,ingredient-savvy consumers are leading the charge.Explore this report to uncover the top trending ingredients capturing attention and get ahead of the consumer curve.Interested in exploring more trends?Start your fre

4、e trial today.Thank you,Olivier and Yarden,co-founders of SpateMETHODOLOGY3 20+billion search signals and 60+million TikTok videosArtificial Intelligence for identifying trend clustersTrends classification for insights and implicationsSpate is an innovative data platform that allows users to discove

5、r and detect trends across Google search and TikTok.The Spate dashboard analyzes over 20 billion search signals and over 60 million TikTok videos across the globe to answer three crucial questions for the beauty and wellness industry.Whats the next big trend?Whos owning the space?How to position the

6、 trend?THEMETRICS:DATATRANSLATIONTikTokAverage Weekly Views:Average weekly views of videos with the included hashtags:past 4 weeks.Increase YoY:Increase in views of videos with the includedhashtags:views this year vs.views last year.Google SearchSearch Volume:Monthly search volume averaged over the

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