1、Marketing across generationsHow Gen Z,Millennials,Gen X,and Baby Boomers engage with brands differently2025 SURVEY REPORT2Generational behaviors arent converging.Theyre pulling further apart.And that divergence matters.Its the difference between a post that entertains Gen Z and one that earns trust

2、with Gen X.Between a campaign that drives purchases among Millennials and one that quietly flops with Boomers.This report unpacks insights from our exclusive consumer survey,focusing on how Gen Z,Millennials,Gen X,and Boomers who frequently use social media differ in how they interact with brands on

3、 social.From what they value to how they buy to where they go for help,the differences are sharp and theyre only getting sharper.Theres no such thing as one audience on social media.Your followers may be in the same place,but they are not the same people and treating them as if they are is costing y

4、ou attention,engagement,and revenue.Same channels,very different customersHeres what we found:This is not a matter of preference.Its a matter of performance.If your strategy isnt generationally aware,its falling short.The opportunity is there and the brands who move first will win bigger.Channel exp

5、ectations are shifting:prefer to hear from brands on socialwhile Boomers still want a websiteof Gen Z52%Service norms arent universal:Gen Z reach out via DMsBoomers pick up the phoneof Boomers expect a real person to answer81%&INTRODUCTIONBorn between 1946&1964BABY BOOMERSBorn between 1965&1980GEN X

6、Born between 1981&1996MILLENNIALSBorn between 1997&2012GEN ZPurchase behavior is platform-driven:of Gen Z53%of Gen X46%of Millennials56%of Boomers39%have bought via social in the past three monthsMarketing across generations3Marketing across generationsWhat you will find in this survey reportThis re