1、global brand intelligence since 1996Emotion vs.Function:How top B2B Brands EngagE and Build valuEGlobal 250 Most Valuable B2B Brands2025|B2B Brand Finance Journal|3ContentsBrand Finance Journal 2025 B2B 250FOREWORD6by David Haigh,Editor-In-Chief,Chairman&CEO,Brand FinanceNOT ONE SIZE FITS ALL:IN THE
2、 WORLD OF BRAND,20 B2B QUIETLY TAKES CENTRE STAGE by Hugo Hensley,Valuation Director,Brand Finance TOP 250 B2B BRAND RANKING 202514FEELINGS VS.FUNCTION?THE POWER OF20 EMOTIONAL ADVERTISING IN B2B BRAND BUILDING by Maialen Martinez,Consultant,Brand FinanceBRAND-TO-DEMAND COMES OF AGE24 by Marc Keatin
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4、d Strength43Brand Finance Journal 2025 B2B 250|CBrand Equity DataIndustry and regional comparisons of brand strength from our annual global research study of over 6000 brands to inform strategic brand decisions ranking tables of the top 500 banking brands in the world by value from 2007 to 2025 Sect
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6、a detailed diagnosis of brand strength and value relative to competitors with royalty rates and cost of capital calculations Value ReportsDive Deeper into Brand Value and What Drives ItThe insight in this report is derived from our proprietary brand equity research data and brand value calculations.