1、 Shiseido Company,Limited ELIXIR/Suncare Business Strategy Event April 11,2025 Support Japan 050.5212.7790 Tollfree 0120.966.744 Email Support 1 Event Summary Company Name Shiseido Company,Limited Company ID 4911-QCODE Event Language JPN Event Type Analyst Meeting Event Name ELIXIR/Suncare Business

2、Strategy Event Date April 11,2025 Time 17:00 18:01(Total:61 minutes,Presentation:27 minutes,Q&A:34 minutes)Venue Webcast Number of Speakers 2 Chiaki Tomita Executive Officer,Chief Brand Officer,Global Premium Brands,Assistant Chief DE&I Officer Yuki Oshima Vice President,Investor Relations Departmen

3、t Support Japan 050.5212.7790 Tollfree 0120.966.744 Email Support 2 Presentation Tomita:Hello,everyone.This is Chiaki Tomita.Thank you very much for your attendance despite your busy schedule.We have the ELIXIR and sun care strategy IR presentation session.So thank you so much for your interest.Befo

4、re jumping to the presentation,I would like to talk about myself.I joined the company in 2016 in ANESSA sun care brand,so I was involved in that as a brand manager.Subsequently,I have been in charge of Elixir in addition to ANESSA since 2022.I lead the new brand strategy planning and rebranding of E

5、lixir,which was initiated in the same year,and lead the brand value enhancement and growth of both ANESSA and Elixir brands.I have also been appointed as our Executive Officer since last year and is in charge of our cross-brand sun care strategy.Support Japan 050.5212.7790 Tollfree 0120.966.744 Emai

6、l Support 3 Let me start with Elixir.I will give an overview of the brand and its strategic direction,followed by an explanation of sustainability.Now brand origin,name of the brand,ELIXIR,this brand was created in 1983 with the hope of becoming a miracle drop to users,which gives the power to step