1、Hotel marketingHow to attract more guests,raise your visibility,and extend the reach of your ads.GUIDETableof contentsIntroduction Chapter 1 Show what sets your property apartChapter 2 Leverage unmatched travel data and researchChapter 3 Turn insights into action3IntroductionCompetition is one of th

2、e main challenges facing todays hotel marketers.Travelers have seemingly endless choices when it comes to where to stay,meaning you can show your value and end their search.But what goes into getting your hotel in front of the right travelers at the right time?As the leading travel media network,wer

3、e uniquely positioned to help you effectively connect with and convert our global audience.Our deep understanding of the traveler journey fuels everything we do.From delivering more than a billion trips1 in the last decade to our exclusive and extensive first-party data,custom research,and advertisi

4、ng solutions that are purpose-built for our partners,were obsessive about connecting you with future guests.4What well explore Discover effective hotel advertising opportunities based on your goals.Learn innovative ways to reachtravelers everywhere.Get inspired by partner success storiesthat can inf

5、orm your strategy.See how our trusted advisors help youtrack and optimize your campaigns.We want you to think of us as an extensionof your team,whether youre part of awell-known hotel group or an independent property.Were here to help you stand out at critical touchpoints,engage your target audience

6、,measure your impact,and adaptyour strategy in real time.Show what setsyour property apartCHAPTER 1Whether youre representing a global hotel chain or a boutique property,you can raise brand awareness,lean into customer experience marketing,increase visibility,and attract more guests with on-brand an