1、 2025 Nielsen Consumer LLC.All Rights Reserved.2025 Nielsen Consumer LLC.All Rights Reserved.Made in Canada The Buy Canadian movement and its impact on the FMCGindustryNIQ CanadaApril 2025 2025 Nielsen Consumer LLC.All Rights Reserved.Source:Maple Leaf promotes Canadian unity by advertising others S

2、trategy,Oh Canada!Retailers show their pride-Grocery Business Magazine,https:/ Buy Canadian movement:Gaining significant momentum in response to potential U.S.tariffs on Canadian goods 2025 Nielsen Consumer LLC.All Rights Reserved.3Canadian Loyalists I will only buy Canadian and go without if a Cana

3、dian option is not availableAmerican Good AvoidersI will boycott U.S.products and buy Canadian or from a non-U.S.countryPragmatic Canadian SupportersI will prefer Canadian products but will still buy U.S.if that is the best optionUnchanged ShoppersI will continue buying U.S.-made products as usual,w

4、ithout making any changes.Custom Survey Buyer Groups Definitions:Source:Survey NIQ Homescan Panel,Fieldwork:Feb 25 Mar 9,2025,Sample size:n=5,634NIQ U.S.Tariff Impact Syndicated Survey 2025 Nielsen Consumer LLC.All Rights Reserved.13%32%51%4%$594(+2%)$624(+4%)$593(0%)$518(-2%)$0$100$200$300$400$500$

5、600$7000%10%20%30%40%50%60%70%80%Canadian LoyalistsAmerican GoodsAvoidersPragmatic CanadianSupportersUnchanged Shoppers%of BuyersAvg Monthly$SpendThere is a strong risk to US products as 45%of consumers are either Canadian Loyalists or American Good AvoidersLoyalty to Canadian ProductsSource:Survey

6、NIQ Homescan Panel,Fieldwork:Feb 25 Mar 9,2025,Sample size:n=5,634National All Channel Total FMCG 2025 Nielsen Consumer LLC.All Rights Reserved.23.5%18.5%17.4%16.0%15.6%15.5%15.5%15.1%15.1%14.5%LOW ALCOHOL BEVERAGESSUGAR SUBSTITUTESBEER PRODUCTSBARBECUE SAUCESHAIR COLOURINGCARBONATED WATERBAKING NUT