1、March 2025Shape the futureIndian media and entertainment is scripting a new storyThe better the question.The better the answer.The better the world works.Media and entertainmentFOREKamal HaasanChairman,FICCI Media and Entertainment,SouthFOREIn the Media and Entertainment sector,two forces reign supr

2、eme:Content and the Audience.As we move into a digital first era,its our responsibility to serve them both with bold,creative storytelling that reflects the rich diversity of our nation.By harnessing this power,we can ensure the industry thrives and stays relevant in an ever evolving landscape.I env

3、ision an Indian Media and Entertainment sector that unites our 1.4 billion viewers,breaking down the linguistic and geographic divides that have long segmented our industry.A screen and language agnostic audience will allow us to produce bigger,bolder content with grander budgets,reflecting the vast

4、 potential of our cultural narratives.The creator economy we are nurturing has the power to shape society and influence the world.To realize this potential,government support is essentialwhether its through regulatory reforms,ease of business,access to credit,or training for emerging creators,techni

5、cians,and performers.Creative storytelling with emotional depth,and powerful performances will be in greater demand than ever.Indias technological strengths animation,VFX are positioning us to become a global hub for content production.By investing in intellectual property and nurturing talent,we ca

6、n lead the way in global content creation.Collaboration across regions,languages and cultures will be key to building an inclusive and representative industry.Initiatives like this report from FICCI and EY help bridge information gaps and set the foundation for progress.As we celebrate the 25th year