1、THE BIGGEST TRENDS ACCORDING TO TIKTOK&GOOGLE SEARCH 2025 SUPPLEMENT TRENDS:THE 2025 SUPPLEMENT LANDSCAPE Spates 2025 Supplement Trends Report reveals the current shifts in consumer preferences for holistic and personalized health solutions.In particular,theres notable growing demand for supplements

2、 that support gut health,sleep,hormonal balance,and overall well-being.The report showcases a diverse market where interest extends to both traditional and innovative supplements.Consumers are increasingly seeking specific solutions to enhance their physical,mental,and emotional wellness.Explore the

3、 report to uncover:Trending supplements and ingestiblesThe top health concerns consumers want to treat with supplements and ingestiblesPopular ingredients searched alongside supplementsLeading supplement brandsHave questions?Request your free trial for more data.Thank you,Olivier and Yarden,Co-Found

4、ers of SpateWHAT IS THE POPULARITY INDEX?SPATES PROPRIETARY POPULARITY INDEX3The Popularity Index combines data from Google and TikTok to show how popular a category or trend is.For example,looking at the graph on the right,the trend for“Mushroom Coffee”in the US grew by 170.3%over the past year.The

5、 index measures how“Mushroom Coffee”compares to all other food and beverage trends on TikTok and Google.It adjusts for growth differences on each platform to accurately reflect the increase in popularity.The Popularity Index for“Mushroom Coffee”for Google Searches&TikTok View in the US.300.0200.0100

6、.02022202320244THE TRENDSCATEGORY OVERVIEW 5According to the Spate Popularity Index,the Supplements and Ingestibles category has experienced steady growth,with further expansion anticipated.SUPPLEMENTS&INGESTIBLES+19.3%POPULARITY YOY GROWTH tiktokgoogleSource:Popularity Index:Google Search+TikTok Vi