1、Social platforms are reaching peak saturation,and posting for the sake of posting only creates noise.Instead,the best brands will craft truly original identities and prioritize engagement over talking at their audiences.Consumers crave content that is relatable,authentic and entertainingproving that

2、 quality far outweighs quantity.Is your brand keeping up?Our 2025 Content Benchmarks Report turns the spotlight on how brand content performed in 2024 across industries and networks,the types of content audiences crave today and how to build a stronger content strategy for the year ahead.Dear social

3、 media teams,its time to start posting lessSocial marketers are working overtime trying to feed an insatiable appetite for content.But more posts dont always translate to greater impact.Per The Sprout Social Index,86%of users will maintain or increase their time spent on social platforms in 2025.As

4、social engagement surges,consumer priorities are shiftingfrom passive content consumption to active community-building.Its time for brands to follow suit.012025 Content Benchmarks R|SproutSocial2024 industry content benchmarksBrands published an average of 9.5 social posts per day across networks in

5、 2024a slight dip from 2023.However,consumer-facing industries consistently surpassed this threshold,including media,leisure,sports and recreation,automotive,and retail.Theres an opportunity to scale back publishing volume even more and create space for producing truly unique assets.According to the

6、 Index,social users factor in the originality of a brands content and how a brand interacts with their audience before they decide to hit follow.Audience growth and retention require delivering human-centric content that demonstrates youre paying attention to your communitynot posting constantly.At