1、8 TRENDS0 1EmotionalFrosting0 2MinimalCultural Unit0 3IdolDecentralization0 4The Era ofImpatience 0 5New Epoch of Sports0 6ConsumerSovereignty 0 7UnleashAI Power 0 8Creating Entertainment PropertiesDENTSU SPORTS&ENTERTAINMENT21 EVERYDAY SMALL COMFORT2 THE SHARED EXPERIENCE3 IMMERSIVE ENTERTAINMENT37

2、 in 10 respondents in our global study said that a significant share of their buying decisions is influenced by the mood theyre in at the time of purchase.-dentsu Consumer Vision 2035TREND 01DENTSU SPORTS&ENTERTAINMENT8 TRENDS FOR 2025EVERYDAY SMALL COMFORTIncreasingly,the youth of today are in sear

3、ch of small,reliable sourcesof emotional relief in their fast-paced lives.CONSTANT ENGAGEMENT THROUGH IPApproximately 600 million emojis and stickers are shared each day in China.The use of stickers with popular IP characters has become a key element in the daily interactions of young individuals,se

4、rving both as a channel for emotional expression and a means to share common feelings.PERSONALIZED WORKSPACEA rising trend among young workers is the decoration of their work areas,providing a means to alleviate stress and showcase their emotions.The topic of“workspace decoration”has generated 1,130

5、 posts on Xiaohongshu,amassing a follower count of 12,000 and over 13.75 million views.LOW-COST COMFORTBy 2024,Chinas trendy toy market has amassed 76.4 billion yuan,with a consistent annual growth rate of 20%.In terms of market share,blind boxes and figurines represent 36.6%,19.6%,and 14.5%,respect

6、ively.DENTSU SPORTS&ENTERTAINMENT TRENDS 2025EMOTIONAL FROSTING 4SOCIAL-DRIVEN EXPERIENCESGathering with friends to check out themed displays or participate in anime film openings,while feeling collective emotions simultaneously,has turned into a common entertainment trend among the new generation.T