1、The definitive mobile gaming industry report.State of Mobile Gaming 2025ReportState of Mobile Gaming 2025Copyright Sensor Tower02Executive Summary|Key Takeaways010402050306Mobile gamingreturns to growth.Hybridcasual monetizationadoption on the rise.Casual games drove the largest growth in the West.T

2、ikTok and AppLovingrow share of voice.Developers increasefocus on live services.Hypercasual ad creative strategies were adopted.Combining in-app purchase and ad monetization has emerged as an optimized strategy.North America saw the most absolute growth,while Asia was the only region to see in-app p

3、urchase revenue decline.Developers refocus on existing titles due to difficulty attracting audiences to new titles in a privacy centric world.Other product models utilized ad creative strategies used by hypercasual games to lower acquisition costs.In-app purchase revenue is up 4%,time spent is up 7.

4、9%,and sessions are up 12%2024 over 2023.4%YoY increase mobile in game in-app purchases 9%increase in Casual in-app purchase revenue in the US and Europe.84%of mobile gaming in-app purchases revenue went to games with live ops37%increase in Hybridcasual game in-app purchase revenue67%increase in mob

5、ile game impression share on TikTok amongst social networks397%increase in mobile game impression share on AppLovin amongst in-app ad networksAnalysis of top 200 games by downloads in select countries20billion hypercasual game downloads in 2024State of Mobile Gaming 2025Copyright Sensor Tower03Execu

6、tive Summary|Gaming at a GlanceNew App DownloadsIAPPurchasesTotalHours SpentTotalSessionsGame ad impressions captured$823903.55BillionBillionTrillionTrillionYoY GrowthYoY GrowthYoY GrowthiOS&Google PlayiOS&Google PlayiOS&Android PhonesiOS&Android PhonesiOS&Android Phones94,000 games downloaded per m