1、1Healthcare Sponsorship I N T E L R E P O R T:Discover how strategic partnerships and social media insights can elevate your healthcare brands impact and engagement.BYTable of ContentsSport&Entertainment is Social:A Macro ViewThe Healthcare Brands StudyHealthcare Spend Vs.Value Earned in 2024Healthc

2、are Brand Exposure on Social:Brand Rankings and InsightsTop Valued Post SnapshotSimple Tweaks,Big Results:Insights on Healthcare Posting StrategiesDeeper Dive:KaiserDeeper Dive:Intermountain HealthOverview of Sport Impact on Social:Partnership Potentials&MoreHealthcare Brand Impact via Sports on Soc

3、ialOpportunities&Actionable Insights7 Key Takeaways060408091620242728291014HEALT H CAR E R E PO RTFOR M OR E IN SI G HTS,REACH OU T TO I NFOKOR ESOF T WAR E.COM3Social media is a critical platform for partnerships industry-wide.Video views surged by 26%YoY,reinforcing the desire for fresh,on-demand

4、content over traditional posts.Sport is Social 19.5M5.2M613BTotal PostsTotal VideosVideo Views33BFollowers-2.6%YoY+10.7%YoY111BTotal Fan Engagement+10%YoY+6%YoY+26%YoYPartnership deals are down,but spend on deals is up.The average annual social value growth of 9.6%over the last four years demonstrat

5、es social medias undeniable influence on brand exposure.Brands expectations on social value needs are rising.Social data from 2023-01-01 to 2024-01-01 Sponsorship assets,revenue,and spending data or insights reflective of 2023/24 NFL,MLB,NBA,MLS,&NHL sport seasons.Brand Partnership Power$12.4B+4%YoY

6、Social Brand Value(Adjusted Ad Value/AAV)$8.9B201914121086420$11.8B2020in Global Spend on Partnership Deals+9.6%Growth Rate Since 2019While#ofDeals is Down14%$13.4B2021$12.0B2022$12.4B2023FOR M OR E IN SI G HTS,REACH OU T TO I NFOKOR ESOF T WAR E.COM5HEALT H CAR E R E PO RTFOR M OR E IN SI G HTS,REA