SoftServe:2025把握当下:人工智能在零售个性化中的关键作用研究报告(英文版)(13页).pdf

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SoftServe:2025把握当下:人工智能在零售个性化中的关键作用研究报告(英文版)(13页).pdf

1、MEETING THE MOMENT:THE CRITICAL ROLE OF AI IN RETAIL PERSONALIZATIONPersonalization once an exciting feature that was nice to have for customer engagement is now a business imperative for retailers.Todays shoppers seek intelligent and responsive experiences,and AI-powered personalization can deliver

2、 those while delivering measurable business impacts.In fact,that:research has shownIts critical though that this personalization feels natural.,84%of customers say that being treated like a person and not a number,is of utmost importance to earning their business.Ready to produce experiences that fe

3、el intuitive,build loyalty,and drive growth?Discover how AI-led personalization transforms retail operations across the entire customer journey.According to Salesforceof customers see targeted promotions as a top reason to make a purchaseof consumers expect companies to deliver personalized interact

4、ionsget frustrated when it doesnt happen65%71%76%THE NEW RETAIL REALITYCompanies that make it a priority to deliver on these expectations will earn loyal customers.Those that dont,risk becoming irrelevant.Anyone familiar with the current retail environment knows consumers have become increasingly se

5、lective with their loyalty and buying habits.This behavior has increased as interactive,personalized,and engaging digital experiences have become the norm.These days,consumers expect:?Intuitive environments that anticipate their needs?Interactive digital experiences that showcase all aspects of pote

6、ntial purchases?Engaging content that entertains while informingTiming:Consistency:Talk to me when Im in shopping mode.Know me regardless of where,when,or how I interact with you.What Personalization Really MeansRising Consumer ExpectationsRelevancy:Assistance:Give me recommendations I wouldnt have

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