1、 Suzuki Motor Corporation,2024.All rights reserved.0/10Suzuki Motor CorporationTechnology Strategy BriefingJuly 17,2024Representative Director and President,Suzuki Motor CorporationToshihiro Suzuki0 Suzuki Motor Corporation,2024.All rights reserved.1/10NHK“Night of the Makaizo Society”“Sho-Sho-Kei-T

2、an-Bi(Smaller,Fewer,Lighter,Shorter,Beauty)”Participated as Team S-zuki“S-zukis”machine wasSuzukis philosophy of conductThe other day,we appeared on NHKs program“Night of the Makaizo Society”and competed in an electric massager 25m drag race and a birthday candle-blowing with alligator water-guns.“N

3、ight of the Makaizo Society”is a technology development/entertainment program in which childrens toys and household appliances are transformed into vicious monsters for competitions within one and a half month.Suzukis machine,developed through heated discussions by members who volunteered regardless

4、 of department or age,was a beautiful machine that embodied Suzukis philosophy of conduct of Sho-Sho-Kei-Tan-Bi(Smaller,Fewer,Lighter,Shorter,Beauty).While other teams used two or six massage devices,Suzukis machine was simple,using just one massage device,making it smaller,with fewer parts,lighter,

5、shorter,and infused with technology where performance and durability were required.Although the machine did not finish the second run,it rushed to its teammates to share the victory with Team Suzuki.In the candle-blowing challenge,we re-recognized the importance of principles and the difficulty of r

6、esponding to disturbances.It was an inspiring challenge where participating teams united beyond company boundaries.1 Suzuki Motor Corporation,2024.All rights reserved.2/10Suzukis Philosophy of ConductThis demonstrates Suzukis philosophy of conduct.The philosophy of conduct toward realizing the missi