1、STATE OF AI IN PR:UKExecutive summary Currently,two thirds of UK-based PR professionals use generative AI at work.91%of UK PR pros using AI say it speeds up their work and 75%say it boosts the quality of their work.100%of UK PR pros say they often or always edit the output of AI.Despite the widespre

2、ad usage of the technology,only 38%of UK PR pros report having having company guidelines for AI use.More than one third of PR pros say they use a paid version of AI services.1.An overview of PR pros using AIThis section includes views from both PR pros who already use AI and those who do notDo you p

3、lan to explore generative AI,like ChatGPT or DALL-E,in your workflow?0%20%40%60%80%100%I already use generative AII plan to explore generative AIIm not sureNo,I do not plan to explore them69%16%5%9%Most UK PR pros are using AI PR pros in the UK are now using the new technology in their workflows.69%

4、of those surveyed say they use generative AI in their workflow.On the other hand,less than 10%are against exploring AI,and 5%are still on the fence.Does your company have an AI use case policy?40%80%60%20%100%YesNoNo,but we plan to have oneDont know0%38%39%14%8%More than half of PR pros say their co

5、mpany doesnt have an AI use case policy38%of companies now have AI policies,but more than half,55%,dont have anything in place.This likely means many PR pros are working with AI,yet they dont have guidance on best practices or how and when to disclose its use.Does your company offer any AI training?

6、40%80%60%20%100%YesNoNo,but we plan to in the futureI dont know0%36%35%24%5%Most companies offer no AI trainingNearly 60%of those surveyed say their company offers no guidelines on how to use the new technology.2.How PR pros use AI todayThis section includes views from PR pros who already use AI91%o