1、PUBLISHED11 1 2025ANALYSTSErika Danielsson&Jari LhdevuoriCONTACT jarikurio.fiFOREWORDLast year,AI was the new shiny thing in the world of trends.And two years ago?Not even a footnote.Fast forward to today,and its the must-have tool everyones talking about.The pace of change is dizzying,and in the wo

2、rld of social media,its not just about keeping up;its about finding a way to jump on the speeding train without spilling your coffee.Social media itself is growing bigger,bolder,and more inte-grated into every facet of life.New platforms emerge,new trends dominate,and somehow,it all manages to fit i

3、nto the palm of your hand.Next year promises to be the era of zero-click content,where a single post can take you through an entire sales funnel without ever leaving the platform.Social is no longer just about entertainment or casual scrolling;its where we live our livesfrom learning and shopping to

4、 connecting and creating.Its the ultimate Swiss Army knife for modern existence.Our 96 page trend report dives into all this and more.Its designed to help you navigate this ever-changing land-scape,where the rules are rewritten faster than you can say“algorithm update.”A massive thank you to the 29

5、experts who took the time to share their insights.Without your perspectives,this report wouldnt exist.So,heres to youand heres to an exciting,unpredictable,and undoubtedly trend-filled year ahead.Jari LhdevuoriExecutive Creative Director&Partner Kurio-The Social Media Age(ncy)Erika DanielssonStrateg

6、istKurio-The Social Media Age(ncy)Juian BouldingPresidentthenetworkoneEXECUTIVE SUMMARYWe interviewed experts from 23 of the worlds leading independent agencies.Their insights can summarized in the following eight points.Entertainment and escapism reignFeed as a funnelTHE format of 2025:Influencer F