1、MARKETING TRENDSthe global indie insights2024Published:11/1/2024Analyst-in-chief:Jari LhdevuoriSupporting analyst:Erika DanielssonContact:jarikurio.fiSOCIAL MEDIA MARKETING TRENDS 22024“In a world leaning on AI more every day,the good news here is that for consistent content that builds real brand l

2、ove,humanness is still the most necessary ingredient.”-Dora Beilin,Senior Social Strategist,Barrett HofherrHaving compiled these social media trends reports every year since 2012,I cant recall a bigger shift than this one by generative AI.And it shook the world so swiftly!Our last edition didnt poin

3、t it out at all,as the interviews were done days before the launch of ChatGPT which arguably has had the biggest impact of all the gen-AI tools.For social media marketing,it will offer revolutions,evolutions,and everything in-between.The following 100+pages will help you navigate those.And many othe

4、r things,non-AI-related,too.This report will give you insights by 23 of the worlds leading independent agen-cies.This report has been born out of the need to hear it from the indies,too.After all,their insights are many a times way more accurate than what the huge holding companies can offer indies

5、see the grassroots details,and they need not be so political in their answers.Whether indie or not,the job of trends forecaster isnt easy.That is why we want to send our warmest thanks to all the 33 experts who shared their insights.Thank you,on behalf of the whole creative community.Gautam Reghunat

6、h,the Co-founder&CEO of Talented from India,sums it nicely:“For marketers in 2024,the game plan involves treading social waters with incom-plete intel,and course-correcting as we go.Old-school marketers might see this as a big red flag.But a social first marketer knows that real growth and potential