1、How pet food is evolving to fit modern lifestyles PAGE 9What elevating pets in our families and society means for business PAGE 23How AI could revolutionize how we connect with and care for our pets PAGE 19How making pet care more affordable could make people healthier PAGE 12+Experts from Mars Pet

2、Nutrition,Zoetis,Hills Pet Nutrition,Personifi AI and Boise State University share how our evolving relationship with pets is reshaping society,business,health and technology Issue!WHAT THE FUTURE I PetsPowered by Ipsos2 ContentsContentsPerspectives and researchThought-provoking insights from indust

3、ry leaders and Ipsos experts9How pet food is evolving to fit modern lifestylesMars Pet Nutritions Lisa Campbell shares how pet food for modern life will help us keep pets longer.22How community panels help brands tap into growing trends12 How making pet care more affordable could make people healthi

4、erZoetis Jamie Brannan explains why making pet care more affordable will help people live healthier.15How brands can balance price and premiumization in evolving markets16 How humanizing pets is reshaping pet owners habitsHills Pet Nutritions Yvonne Hsu discusses how pet foods can mirror or lead hum

5、an food developments.Introduction3 How companies can prepare for the changing status of pets in the futureShifts8 Shifts:How will our relationship with pets inform purchase behaviors?Tensions26 Todays tensions,tomorrowFuture destinations28 Implications:Where the opportunities are for 23 What elevati

6、ng pets in our families and society means for businessAnthropologist and author Shelly Volsche decodes why some people have pets instead of kids.19 How AI could revolutionize how we connect with and care for our petsPersonifi AIs John McHale explains why AI is more than just a fun tool for talking w