1、SOCIAL IMPACTBMW GROUP CORPORATE CITIZENSHIP DRIVINGPLEASE NOTEFor optimal viewing,please open in Acrobat Reader and make sure that“Fill screen with one page at a time”is not activated in the full screen preferences.Enjoy your reading!X23THE BMW GROUP IS MUCH MORE THAN A CARMAKER.With a workforce of
2、 around 157,000 people from 110 different nations,we are an integral part of global society and a true corporate citizen.As such,we bring the same sincerity and innovative spirit to our activities outside of our offices and factories as to those within.For us,corporate citizenship exceeds the compan
3、ys actual business activities.We consider ourselves part of the solution to a wide range of major issues and challenges ahead.This is why we foster an exten-sive global network of credible partners.We always make sure that our partners share our values and pursue the same goals we do.By pooling our
4、expertise,financial resources and connections,we can find new solutions together and achieve maximum impact,true to our guiding principle of Driving Social Impact.Business success and environmental or social responsibility are not mutually exclusive.We demonstrate this with our contributions,which a
5、re all about taking innovative action.For us,leadership is not a position.It is a mindset.The corporate citizenship engagement of the BMW Group and the selection of global activities presented here are:TARGETED|LONG-TERM|EFFECTIVEOur aim is to add value in areas where we can best apply our expertise
6、 and skills.This approach makes our commitment effective and per-haps also unmistakable.4THE BMW GROUP IS ACTIVE AROUND THE WORLD IN FOUR DISTINCT FOCUS AREAS:RESPONSIBLE LEADERSHIP FOR SUSTAINABLE DEVELOPMENTWe are creating an inspiring network of responsible leaders from the worlds of business,pol