1、Global Sports Properties 2025 Ranking the worlds biggest sports properties based on search data.Dear Friends and Colleagues,Welcome to Global Sports Properties 2025 SportOnSocial.This report represents an evolution of our ongoing analysis of the global sports landscape to provide a comprehensive ove

2、rview of womens sports rightsholders and their brand health.Our approach is rooted in the belief that search data offers a clear and compelling snapshot of public interest.Its a direct reflection of what fans are searching for,what theyre engaging with,and,ultimately,where their attention lies.By an

3、alysing Google Trends data(news,web,YouTube search)from 2024 and comparing it to the previous 4-year average(20202023),weve built a global snapshot of how major sports properties are performing and what that means for their future.This years findings reveal record-breaking growth in the visibility o

4、f womens sport.Search interest in the Womens National Basketball Association(WNBA)surged+322%,fuelled by stars like Caitlin Clark,while global leagues such as the Barclays Womens Super League(BWSL)and Frauen-Bundesliga expanded their digital reach.Athlete-driven narratives and fan-first strategies a

5、re accelerating engagement at an unprecedented pace.These insights present both an opportunity and a challenge for rightsholders:how to maintain growth,strengthen brand equity and ensure the long-term commercial success of womens sport.We hope these insights prove valuable as you navigate the opport

6、unities ahead.Karishma Riar Head of Research&InsightsGlobal Sports Properties 2025 2MethodologyWhy Google data?Google holds over 90%of the global search engine market share and serves nearly 4 billion users worldwide.Redtorch used Google Trends data to capture a clear reflection of the searches peop