1、International Federations 2025International Federations 2025SportOnSocial2ContentsIntroduction&Methodology Introduction 03 Methodology&data sources 04 SportOnSocial League Table 2025 Overall league table 05 The headlines 06 Key trends:Global growth&engagement 07 Platform Breakdown:Facebook Platform

2、league table(top 20 IFs)09 Key trends:Growth&engagement 10 Case study:International Ice Hockey Federation(IIHF)11 Challenges&opportunities:Declining organic reach 12 Platform Breakdown:Instagram Platform league table(top 20 IFs)13 Key trends:Growth&engagement 14 Content theme trends 15 Case study:Wo

3、rld Athletics 16 Spotlight:How female athletes drove engagement in 2024 17 Platform Breakdown:X Platform league table(top 20 IFs)18 Key trends:Post frequency&engagement 19 Challenges&opportunities:Platform instability and declining reach 20 YouTube Platform league table(top 20 IFs)21 Key trends:Shor

4、ts vs Videos 22 Case study:International Canoe Federation(ICF)23 TikTok Platform league table(top 20 IFs)24 Key trends:Growth&engagement 25 Case study:Fdration Internationale de Ski et de Snowboard(FIS)26 Chinese Platforms Overall league table 28 Platform league tables 29 Challenges&opportunities:Ex

5、panding into new markets 30 Creative Playbook:Shaping Success in 2025 Whats driving engagement in 2025 32 Case study:International Paralympic Committee(IPC)33 Whats driving digital interest in womens sport 34 Case study:Fdration questre Internationale(FEI)35 Future Outlook:Long-Term Digital Strategi

6、es for IFs 36 International Federations 2025SportOnSocial3Dear Friends and Colleagues,2025 is set to be a defining year for International Federations(IFs)in the digital space.the competition for fan engagement has intensified.Fan behavior and digital platforms are evolving,making it crucial for bran