1、AI IN ADVERTISING AND MARKETING Growth sectors While all industries are embracing AI,this powerful tool is really making its mark in the fields of advertising and marketing05M&A DEVELOPMENTS Focused approach When it comes to M&A,AI is still an early-stage market,with more interest in strategic acqui

2、sitions than large-scale consolidation“The AI genie is now completely out of thebottle and theres no way to put it back.Nowhere is that more evident than inadvertising and marketing.While todaydigital marketing has simply becomemarketing,over the next few yearsAI marketing will evolve to take its pl

3、ace.But getting there will require a lot of M&A,especially as the AI pace quickens.Keep up with this fast-moving sector with ournew series of Spot Ons covering AI,especiallyits impact on advertising and marketing.”JOHN MATTHEWSAI SPECIALIST,OAKLINSMARKET OVERVIEW Dramatic times A look at the current

4、 global situation with AI,and the extraordinary forecasts regarding its future0211PROLIFERATION OF TOOLS Strength in numbersSince the launch of ChatGPT,theres been an uptick in the generative AI tools appearing for marketers09“The AI genie is now completely out of thebottle and theres no way to put

5、it back.Nowhere is that more evident than inadvertising and marketing.While todaydigital marketing has simply becomemarketing,over the next few yearsAI marketing will evolve to take its place.But getting there will require a lot of M&A,especially as the AI pace quickens.Keep up with this fast-moving

6、 sector with ournew series of Spot Ons covering AI,especiallyits impact on advertising and marketing.”JOHN MATTHEWSAI SPECIALIST,OAKLINSAIs impact continues to rise,and advertising and marketing are embracing its powerSPOT ON|AI SERIES|NOVEMBER 2024The overall economic landscape for AI shows signs o