1、Canada100 2025 The annual report on the most valuable and strongest Canadian brands TD remains the most valuable Canadian brand,while Crown Royal leads for brand value growth and strength +TD remains the most valuable Canadian brand for the third consecutive year,valued at CAD23.4 billion+Crown Roya

2、l is the fastest-growing brand,up 78%to CAD3.2 billion+Crown Royal also ranks as Canadas strongest brand with a Brand Strength Index score of 90.7 out of 100+Banking is the leading sector in terms of brand value,contributing a third of the total in the ranking+Circle K,CIBC,and Manulife all record d

3、ouble-digit brand value growth among the top 10 brandsBrand Finance Canada 100 3 2025 All rights reserved.Brand Finance Plc.ContentsForeword 5David Haigh,Chairman&CEO,Brand Finance Regional Overview 6Valuation Analysis 8Most Valuable Brand:TD 11Fastest Growing Brand Value:Crown Royal 12Brand Strengt

4、h Analysis 13Brand Guardianship Index 16Sustainability Analysis 19Brand Spotlights 21TELUS 22Jill Schnarr,Chief Communications&Brand OfficerTD 25Tyrrell Schmidt,Chief Marketing OfficerBrand Value Ranking(CADm)28Methodology 30Our Services 38Our teams have experience across a wide range of disciplines

5、 from marketing and market research,to brand strategy and visual identity,to tax and accounting.Unique combination of expertiseBrand Finance,a chartered accountancy firm regulated by the Institute of Chartered Accountants in England and Wales,is the first brand valuation consultancy to join the Inte

6、rnational Valuation Standards Council.Our experts crafted standards(ISO 10668 and ISO 20671)and our methodology,certified by Austrian Standards,is officially approved by the Marketing Accountability Standards Board.Priding ourselves on technical credibilityWe put thousands of the worlds biggest bran