1、LUXURYIN MOTIONAutos,F1 and the Brand OpportunityExecutive summary03CHAPTER 01Cultural Icons:Art cars and marketing An object of desire Brand case studies04CHAPTER 02Brand collaboration boom:2024 highlights20CHAPTER 03Formula 1s intersection with luxury:A cultural powerhouse in the making31CHAPTER 0

2、4Luxury wheels in motion:the intersection of watches,cars,and travelCHAPTER 05Key takeaways:Lessons in luxury branding4348Brand directory50Data and interview index52Table ofcontentsLUXURY IN MOTION01JING DAILY X ESSES X CARTFront cover image:Modified Otis Maybach,driven by Kanye and Jay-Z for their

3、Grammy award-winning music video Otis.photo:Johanna DesrosiersAbout Jing DailyReport creditsAbout EssesAbout CART DepartmentLaunched in 2009,Jing Daily is the leading digital publication on luxury consumer trends in China.It is our mission to understand the forces shaping the future of the luxury in

4、dustry by bringing our readers the latest news,analysis,features,and reports exploring developments in China and the worlds luxury landscape.AuthorsSadie BargeronAvery BookerEditorsCrystal TaiMadrell StinneyOjus JainDaniela ZebedeDesignerEmma Roshan(Esses)For editorial Instagramjingdailyessesmagcart

5、deptjingdailyessesmagcartdeptEsses is a new media platform at the intersection of Formula 1 and global culture.Our mission with Esses is to narrate the stories of this extravagant and rapidly changing sport and to breathe life into its people,places,and evolving culture.Through a high-end print maga

6、zine,digital content destination,and global live events,our approach emphasizes creative design and visual storytelling that widens the aperture,bringing readers the best stories in fashion,travel,luxury,art,food,technology,and every intersecting interest on and off the track.CART Department is a cr