1、Private Company OutlookPrivate Company OutlookBusiness InvestmentBusiness InvestmentApril 2025Source:Private Company Outlook,April 2025Copyright 2025 Deloitte Development LLC.All rights reserved.2About the surveyDeloitte Privates pulse survey,“Private Company Outlook,”gauges private company leaders

2、perspectives on opportunities and risks to business now and in the future.The survey of 100 private company leaders was conducted online by an independent research company between February and 21,2025.Respondents represented C-level,president,board member,partner/owner roles at private companies in

3、the US with annual revenues of US$100 million to US$1 billion+.Deloitte Private asked 100 private company leaders about their approach to business investment currently and in the next 12 months.METHODOLOGYSource:Private Company Outlook,April 2025Copyright 2025 Deloitte Development LLC.All rights res

4、erved.3Executive summaryDigital investments are expected to yield higher customer growth and impact.Survey respondents expect that their digital investments,including AI,will grow their customer base(95%)and enhance customer experience(88%)in the year ahead.Cybersecurity risk(86%)and budget constrai

5、nts(84%)were cited as the biggest barriers to implementing new technologies.Private companies with higher revenue plan to leverage upskilling and reskilling,and compensation/rewards.Respondents from companies with annual revenues of$500 million and above are more likely to focus on upskilling and re

6、skilling(78%)compared with respondents from companies earning under$500 million(46%)to meet talent needs.The respondents from higher-revenue companies are more than twice as likely(56%)to increase or significantly increase compensation/rewards.Revenue growth is the#1 business priority.Half of privat