Eason zhao-大模型与智能体在eBay广告的落地与实践.pdf

1、ML-SummitML-Summitwww.cpp-www.ml-summit.orgwww.gosim.orgwww.pm-summit.orgML-SummitML-SummitML-SummitML-SummitML-SummitML-SummitE Ea as so on n Z Zh ha ao o e eB Ba ay y高高级级算算法法专专家家目前在ebay广告部门负责相关大模型应用技术的开发，包括SFT,RFT,RLHF,RAG,Inference,online agent system等。在深度学习和大模型领域具有多年的研究和从业经历，在国际机器学习会议上发表过多篇论文，担任

2、过AAAI，KDD等多个国际会议的审稿人。演演讲讲主主题题：大大模模型型与与智智能能体体在在e eB Ba ay y广广告告的的落落地地与与实实践践ML-SummitML-Summit2025 全球机器学习技术大会The Exploration of LLM Application in eBay AdvertisingEaso n Z hao,eBay Ad ve r ti sin g (eB ay C hin a Cen ter of Excel len ce)ML-SummitML-Summit目录CONTENTS1.Advertising Campaign Management via

3、 FC-LLM2.Virtual Growth AI Advisor3.Tech Foundation4.Tech Roads Thoughts DiscussionML-SummitML-SummitTools to help sellers growPromote listings with easeAccelerate sales with advanced controlsReach motivated buyers on and off eBayOne-stop-shop for all Advertising needsUnified campaign managementComp

4、rehensive insightsPersonalized recommendations powered by AIeBay Advertising helps sellers and brands achieve their unique goals by connecting them with eBay shoppers around the world.Driving sales velocity and seller success at scaleSellers see increase in items sold,when using a priority campaign

5、strategy compared to non-promoted items.Sellers see increase in sales from external channels by utilizing Promoted Offsite.eBay AdvertisingML-SummitML-SummitLLM Progress in IndustryML-SummitML-SummitGenAI Exploration in eBay AdsML-SummitML-SummitAdvertising Campaign Management via FC-LLM01ML-SummitM

6、L-SummitLeverage ebay.ai to manage and optimize campaigns through natural language AI models to understand a sellers intentions by removing the complexity of campaign management(trigger APIs on behalf of the seller)Campaign Management BackgroundML-SummitML-SummitSolution OverviewML-SummitML-SummitTh