1、1THE MARKETERS GUIDE TO CREATIVE AI|THE AI REVOLUTION IN ADVERTISINGThe Marketers Guide to Creative AI:4 Ways to Leverage AI to Level Up Your Advertising 2THE MARKETERS GUIDE TO CREATIVE AI|THE AI REVOLUTION IN ADVERTISINGTable of ContentsThe AI Revolution in AdvertisingRoadblocks to AI Adoption4 Wa
2、ys to Use AI1.Supercharge Creative Workflows 2.Drive Personalization at Scale3.Empower Full-Funnel Success4.Design Creative Elements at Scale The Future of Advertising is AI-Powered36910 131624272THE MARKETERS GUIDE TO CREATIVE AI|TABLE OF CONTENTS3THE MARKETERS GUIDE TO CREATIVE AI|THE AI REVOLUTIO
3、N IN ADVERTISINGTHE MARKETERS GUIDE TO CREATIVE AI|THE AI REVOLUTION IN ADVERTISING3The AI Revolution in AdvertisingAI has already transformed advertising.Nearly a decade ago,it revolutionized media buying-enabling brands to target audiences,optimize budgets,and generate deep analytical insights ins
4、tantly with AI.It revolutionized advertising and it ushered in a new era of how we streamline and optimize media buying.Now,AI is set to transform the other side of the equation:creative production.4THE MARKETERS GUIDE TO CREATIVE AI|THE AI REVOLUTION IN ADVERTISINGIn todays landscape,marketers need
5、 high-performing,scalable creative to meet the demands of modern consumers.Consumers are engaging across more channels and more devices than ever before,and they want personalized and relevant ads across those experiences.According to a recent IAB report,But keeping up with this growing demand for c
6、ustomized creative at scale is a challenge.Enter Intelligent Creative.Intelligent Creative is the next evolution of advertising powered by automation,AI,and dynamic templates to create,scale,and optimize high-performing,personalized creatives across multiple channels.This helps brands support enhanc