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2、creens and how various touchpoints impact the holistic audience and consumer journeyMeasure accurate incrementality&ROI across all screens with precision beyond just age+gender.Understand how the campaign is moving the needle with your audience across key marketing funnel metrics with our Brand Surv

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4、igital,CTV,&SocialAgendaKey Digital Industries 123Digital Content Consumption in CanadaSocial MonetizationSetting 2025&Key Takeaways45Interacting with AICross Platform consumption of content,Video,AudioTop Players in News,Finance,Retail Opportunity in Social MediaTop Players&Trends in the US and Can

5、adaConclusions to set the years strategies.1.Digital Content Consumption in CanadaCanadians spend of their waking hours onlineSource:Comscore MMX Multi-Platform,Desktop&Mobile,Total Audience,January-December 2024,Canada41BHours2.903.003.103.203.303.403.503.603.70Jan-24Feb-24Mar-24Apr-24May-24Jun-24J

6、ul-24Aug-24Sep-24Oct-24Nov-24Dec-24Hours in BillionsD E S K T O P&M O B I L E T I M E S P E N T T R E N D 2 0 2 4T O T A L D E S K T O P&M O B I L E T I M E S P E N T 2 0 2 41.Digital Content Consumptionadding in Connected TV Source:Comscore MMX Multi-Platform,Desktop&Mobile,Total Audience,January-D