1、Spring 2025The State of the Digital Video/OTT MarketTopics Covered in This ReportOverview of Houlihan Lokey and our teams credentials,including our deal track record and relevant industry expertise.Key industry observations.Houlihan Lokeys proprietary digital video landscape.Current market and valua

2、tion environment,including public market performance and recent M&A/financing dashboard.Executive Summary2Houlihan Lokey is pleased to present its latest Digital Video Sector Update.Winners in the race for subscription video-on-demand(SVOD)dominance are beginning to emerge,but new fronts in the batt

3、le for streaming have opened.Audiences remain value-orientedwhich has led to a rapid expansion of ad-supported pricing models,a hyper-competitive environment for sports rights,unique bundles,new content formats,and continued elevated content spend.While less is written about it,streaming wars are al

4、so being waged between long-form platforms and content(Netflix,Disney,Max,etc.)and short-form video platforms(YouTube,TikTok,Instagram),with YouTube being the only media platform that has both long-form and short-form content offerings.This market is highly dynamic,and we look forward to discussing

5、the content of this report with you.Please reach out to a team member listed on the right to schedule a call.M&A TEAM MEMBERSJohn LambrosManaging DirectorCo-Head of U.S.Technology+1 212.497.4207John.LambrosHL.comDaniel GosselsManaging Director+1 212.497.7979DGosselsHL.comFINANCIAL AND VALUATIONADVIS

6、ORY TEAM MEMBERSBrian MarlerDirector+1 310.712.6548BMarlerHL.comJohn FocosiVice President+1 310.788.5236JFocosiHL.comPatrick WongAssociate+1 415.710.8746Patrick.WongHL.comEddie CattonFinancial Analyst+1 917.789.0242Eddie.CattonHL.comConrad KolasaSenior Vice President+1 310.789.5713CKolasaHL.comKaiva