1、Target Like a Pro:Elevate Your CampaignsWith PrecisionAbout UsCircana is a leading advisor on the complexity of consumer behavior.Through superior technology,advanced analytics,cross-industry data,and deep expertise,we provide clarity that helps almost 7,000 of the worlds leading brands and retailer

2、s take action and unlock business growth.We understand more about the complete consumer,the complete store,and the complete wallet so our clients can go beyond the data to apply insights,ignite innovation,meet consumer demand,and outpace the competition.Circana helps advertisers,retailers,and their

3、agencies better plan,target,measure,and optimize their media investments across channels and industries.Our media expertise and solutions are built on one of the industrys largest,global,purchase-based data sets providing the most accurate and granular audiences,optimization,and measurement insights

4、 to deliver superior business results.For more information,visit .Follow us on LinkedIn:Circana.MEDIATarget Like a Pro:Elevate Your Campaigns With PrecisionMedia audience targeting in general merchandise industries has been shaped by the acceleration of AI-driven segmentation,the expansion of retail

5、 media networks,and the ongoing impact of privacy regulations.Brands have doubled down on first-party data strategies,leveraging loyalty programs,direct-to-consumer channels,and clean-room collaborations to maintain targeting precision.AI and machine learning have played a larger role in predictive

6、audience modeling,enabling real-time optimizations based on shifting consumer behaviors.Retail media has also matured,offering more advanced measurement capabilities and closed-loop attribution,making it an essential channel for brands seeking to connect with high-intent shoppers.Additionally,contex