1、KEY INSIGHTSApril 2025What business and tech leaders should know for the year ahead:game-changing strategies that can accelerate growth and inform the future of business and cultureSXSW 2025 Key Insights1EXECUTIVE OVERVIEWSXSW 2025 UNLOCKING THE POWER OF HUMAN INGENUITY“We can do more together than

2、anyone can do alone.”Session:AI-Powered Organizations Redefining the Future of Work Speaker:Melissa ValentineSXSW covered a lot of ground in 2025.From modern branding to AI-in-action,quantum,health,space,and beyond.The central theme from SXSW this year was unlocking the power of human ingenuity.The

3、power of tech-nologys potential was showcased across hundreds of sessions.Yet,without human creativity,technology-enabled opportunities cannot reach their full poten-tial,or advance humankind and business.To bring this central theme to life,weve captured eight key insights that are summarized and ex

4、panded upon in the following pages.WHAT MAKES SXSW UNIQUESXSW amplifies Austin into a living hub of innovation and connection.The moment in time for the conference harnesses energy as industries converge,ideas become reality,and brands create experiences that are an integral part of the culturemarry

5、ing business and creativity.That energy goes beyond the conference as attendees return to their lives,work,and communities recharged with new ideas and a broad understanding of what is next for business,the world,and humankind.With 24 unique tracks and hundreds of sessions,SXSW ignites curiosity,spa

6、rks unexpected connections,and turns ideas into action.Its where industries intersect,ambitious thinking is celebrated,and progress feels not just possiblebut inevitable.Photo by Mike JordanSXSW 2025 Key Insights2PWCS ROLEWe put a PwC team of industry specialists on the ground at SXSW in 2025 to cap