1、KPMG global tech report:Consumer and retail insightsAccelerating with intentKPMG International|KPMG.Make the Difference.AI is generating widespread business value 09About the authors 14Methodology1303Accelerating with intent:Why consumer and retail must level up on data04Key findingsThe highly inten

2、tional digital transformation strategies of C&R businesses can deliver superior results0507Targeted improvements are enhancing data maturity The future for consumer and retail 12ContentsHow KPMG can help 152KPMG global tech report:Consumer and retail insights 2025 Copyright owned by one or more of t

3、he KPMG International entities.KPMG International entities provide no services to clients.All rights reserved.Accelerating with intent:Why consumer and retail must level up on dataIn an era of rapid technological advancements,consumer and retail companies are amassing vast amounts of data.However,th

4、e challenge lies in transforming this data into actionable insights.While there is a consensus that data is pivotal for driving performance and competitiveness,many businesses struggle to convert it into meaningful outcomes.They find themselves inundated with information,yet lacking the critical ins

5、ights necessary for sustainable growth and innovation.”Isabelle Allen Global Head of Consumer&Retail,KPMG InternationalConsumer and retail(C&R)companies are embracing digital transformation with a renewed sense of direction.To move forward at speed,they must ramp up investment in their data capabili

6、ties.Todays challenging economic climate is forcing consumers and organizations to adapt.According to KPMGs recent global Consumer&Retail CEO Outlook,81 percent of industry execs expect the cost of living crisis to negatively impact their organization for the next three years.1 To succeed,consumer a