1、Email Marketing Benchmark ReportQ4 2024 The benchmark report presents an analysis of email marketing data,covering metrics such as sends,unique opens,unique clicks,unique unsubscribes,and corresponding open rates,click rates,click-to-open rates,and unsubscribe rates.This data includes all email volu

2、me monitored by Zeta Global and is further categorized into four sectors:Retail,Travel,Hospitality&Entertainment(TH+E),Financial Services&Insurance(FSI),and Media.The analysis includes insights from over 100 US marketers.Analysis conducted on data collected October 1,2024 through December 31,2024.Ke

3、y TrendsKey TrendsImproved Click-to-Open Rates:Click-to-open rates increased in key sectors like Media and Travel,showing that content resonates more effectively with engaged audiences.High Delivery Rates:Consistently high delivery rates across all sectors highlight strong operational reliability.En

4、gagement Opportunities:While overall engagement declined,sectors like Media and Travel demonstrated growth in unique click rates,indicating opportunities for targeted re-engagement.Sector-Specific Strengths:Travel saw improved click engagement,and Media achieved higher click-to-open rates,showcasing

5、 potential for strong audience interaction when content aligns with interests.Executive SummaryLeveraging email marketing benchmarks can enhance your email marketing strategy but shouldnt be your only source of measurement.Benchmarks provide a reference point for evaluating the performance of your c

6、ampaigns against industry averages.This comparative analysis offers insights into areas where your campaigns excel and where they may be falling short.Benchmark reports also offer insights across various industries,enabling you to fine-tune your strategy according to the specific performance standar