1、 2025 Nielsen Consumer LLC.All Rights Reserved.2025 Nielsen Consumer LLC.All Rights Reserved.Made in Canada:How are Canadians responding to U.S.Tariffs?March 2025Excerpts from NIQ Canada latest syndicated studies 2025 Nielsen Consumer LLC.All Rights Reserved.2Source:NIQ Canada,Syndicated Study-How C

2、anadian Grocery Shoppers Will Respond to U.S.Tariffs,March 20252 2025 Nielsen Consumer LLC.All Rights Reserved.97%of Canadians are aware of the potential tariffs that may be imposed by the U.S.government92%of Canadiansbelieve tariffs willhave a negativeimpact on Canadian daily life(51%very negative)

3、2025 Nielsen Consumer LLC.All Rights Reserved.3 3 2025 Nielsen Consumer LLC.All Rights Reserved.52%of Canadians say they will prefer Canadian-made products whenever possible but will still buy U.S.products if they remain their best optionSource:NIQ Canada,Syndicated Study-How Canadian Grocery Shoppe

4、rs Will Respond to U.S.Tariffs,March 2025 2025 Nielsen Consumer LLC.All Rights Reserved.2025 Nielsen Consumer LLC.All Rights Reserved.432%of Canadians say they will boycott U.S.-made products and refuse to purchase them,regardless of availability or price32%28%36%32%30%28%32%Total CanadaMaritimesQue

5、becOntarioMan/SaskAlbertaBCOpinion by provinceMarch 2025That sentiment is stronger in Qubec,where consumers can find products identified by the Aliments du Qubec easilyPhoto:Aliments du QubecSource:NIQ Canada,Syndicated Study:How Canadian Grocery Shoppers Will Respond to U.S.Tariffs,March 2025 2025

6、Nielsen Consumer LLC.All Rights Reserved.5Source:NIQ 2024 Enhancement Demographic Study,Dec.20245 Nielsen Consumer LLC.,2023 Tous droits rservs.How will you adjust your grocery shopping habits if the price increased due to the U.S.increasing tariffs?(Select all that apply)Shop more at discount store