1、Food Frontier consumer survey 2024The Food Frontier consumer survey 2024Understanding dietary preferencesand changes in AustraliaFood Frontier consumer survey 2024ContentsIntroductionSnapshotTypes of diet and influencesMeat consumption trendsFood and drink alternativesClimate change contributors and

2、 actionsPet diets:health,ethics and climate changeAbout the survey12368131517Food Frontier acknowledges the Traditional Owners of the land on which we work,the Wurundjeri people of the Kulin nation.We pay our respects to Elders past and present.Food Frontier consumer survey 2024IntroductionThe 2024

3、Food Frontier consumer survey engaged Toluna to undertake a nationally representative survey of 2,000 respondents across Australia to explore their dietary preferences,including meat intake,dietary changes for themselves and their pets,and the reasons behind these changes.This survey builds on data

4、from a similar nationally representative survey conducted by Toluna in 2021 with 1,000 respondents,providing comparative insights where available.The survey looked at meat consumption trends,diet types and influencers,protein alternatives,climate change attitudes and pet diets.Meat reducer emerged a

5、s the most popular diet in 2024,followed by intermittent fasting and organic diets.Flexitarian,meat reducer,vegan,and vegetarian diets are popular with a total of 43%of Australians reducing their meat intake or eating none.Health is the top motivator for these diets,followed by environmental and med

6、ical reasons.Australians learn about diets primarily from friends and family,health professionals and influencers also play key roles.In 2024,25%of Australians reduced their meat intake,consistent with 2021 figures,while 2%eliminated meat entirely.However,51%maintained their current meat consumption