1、Here comes the SunREPORTNavigating challenges and seizing opportunities in the European solar marketA s Europe races towards Net Zero and energy security,solar power has emerged as the cornerstone of the continents energy transformation.With a record-breaking 65.5 GW of new capacity added in 2024 an
2、d a target of 600 GW by 2030,solar energy is now the dominant force in Europes renewable expansion.However,this rapid growth brings both immense opportunities and challenges.The European solar market has been propelled by plummeting solar PV costsdown 90%since 2009alongside the urgent need to reduce
3、 reliance on volatile fossil fuel markets,exacerbated by geopolitical crises like the Russia-Ukraine war.Yet,the region remains heavily dependent on Chinese imports,with 90%of its solar panels sourced from China.Europes solar manufacturing sector struggles to compete due to high costs and limited ec
4、onomies of scale,raising concerns about supply chain resilience and economic sovereignty.Rather than competing directly with Chinas low-cost,high-volume solar panel manufacturing,Europe has the opportunity to establish itself as a leader in high-value segments that leverage innovation,sustainability
5、,and specialized expertise.By focusing on areas where European companies excelsuch as technology-driven solutions,premium services,and integrated solar applicationsEurope can build a differentiated and resilient solar ecosystem that complements,rather than competes with,mass-market manufacturers.To
6、unlock these opportunities,strategic investments,policy support,and regional collaboration will be essential.Investors should prioritize scalable business models that offer recurring revenue streams,such as AI-driven energy management platforms and subscription-based solar services.Infrastructure in